Culture Jam : How to Reverse America's Suicidal Consumer Binge--any Why We Must (9780062234636) by Lasn Kalle

Author:Lasn, Kalle
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2013-11-17T16:00:00+00:00

AUTOSAURUS

30-SECOND TV SPOT

A woman’s hand sensually caresses a shiny new car.

Suddenly, the car morphs into an Autosaurus, a terrifying robotic dinosaur, made of hulks of old cars.

Voice: “It’s coming, it’s coming the most significant event in automotive history…the end of the age of the automobile.”

The Autosaurus screeches and collapses into a heap.

MEME WARFARE TONIGHT 1-800-663-1243

Voice:

“Imagine a world with less cars.”

Jammers are now mobilizing to repeat the tobacco story in many other areas of life. We’re going to take on the global automakers, the chemical companies, the food industries, the fashion corporations and the pop-culture marketeers in a free-information environment. We believe we can launch a new brand and beat America™ in a meme war. We’re better organized and much smarter than we were twenty-five years ago. I like our odds.

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